Press Association News, August 10, 1992, by  David Simpson
"Trouble brewing in the coffee opera"
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There is more than a storm in a coffee cup brewing in the 
latest Gold Blend advertisement being screened nationwide on 
TV tonight. More than 15 million viewers are hooked on the 
slurp opera, which in the last episode showed sophisticated 
Sharon Maughan catching downstairs neighbour and "on-off" 
lover Tony Head sharing a late-night cuppa with a mystery 
woman. In the latest instalment, being unveiled on ITV 
around 8pm, Tony protests she was just an old friend. But 
Sharon walks off in a huff and the next scene shows her at a 
business meeting in Milan being charmed by a sharp-suited 
Italian. Gold Blend maker Nestle is not revealing whether 
Tony's chances of romance are doomed. "Has the Gold Blend 
romance gone? You will have to wait and see," said a 
spokesman. But one thing Nestle is revealing is that Gold 
Blend sales have leapt by an extra two million cups daily to 
ten million a day since the TV advertisements were first 
screened 4 years ago. The campaign has made the brand, which 
costs around #1.69 per 100 grams, the second favourite 
instant coffee. Market leader Nescafe, also made by Nestle, 
is still on top, however, with more than 40% of the instant 
coffee market. 



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